When a client asks us what framework to use, the answer is almost always Next.js. Not because it's trendy — because it solves real problems that every production web app faces.
The App Router Changes Everything
Next.js 14's App Router brings React Server Components to the mainstream. The result: less JavaScript shipped to the browser, faster initial loads, and a cleaner mental model for data fetching. You write components that run on the server by default — and opt into client-side interactivity only where you need it.
Partial Prerendering
PPR is the most exciting feature in years. Static shells with dynamic holes — your page loads instantly from the CDN, then streams in the dynamic parts. No more choosing between static and dynamic. You get both.
Server Actions
Forms that submit directly to server functions, no API route needed. Mutations feel like they did in the PHP days — simple, direct — but with all the type safety and tooling of modern TypeScript.
When We'd Choose Something Else
Next.js isn't always the answer. A pure SPA with no SEO requirements? Vite + React is faster to set up. A content-heavy marketing site? Astro might be leaner. But for most product companies building something that needs to scale, Next.js is the safe, powerful default.
Our Recommendation
If you're starting a new project today — web app, SaaS, e-commerce, or marketing site — start with Next.js 14 and the App Router. The ecosystem, the performance primitives, and the developer experience are unmatched.